Cyber Monday

Cyber Monday History

Cyber Monday, an annual marketing event celebrated globally by online retailers, is a testament to the power of digital convenience. It falls on the Monday following Thanksgiving weekend in the United States and is designed to promote online shopping by offering enticing deals and discounts on a wide range of products for a limited period. This digital shopping event unites consumers worldwide in the comfort of their homes, contributing significantly to the growth of e-commerce.

Introduced in 2005 in the United States, Cyber Monday has gained significant attention worldwide, including in India. With the proliferation of internet usage and the increasing reach of e-commerce platforms, Indian retailers have adopted Cyber Monday as another occasion to offer deals on various categories of products such as electronics, apparel, home appliances, and more. The observance of Cyber Monday aligns with the country's growing interest in digital transactions and technology-driven shopping experiences.

In India, Cyber Monday occurs on the same day observed globally, the Monday following Thanksgiving weekend. Indian e-commerce platforms like Flipkart, Amazon India, and Snapdeal, among others, gear up to present attractive deals and discounts on their websites and mobile applications. Online retailers collaborate with central banks and financial institutions to offer additional incentives such as cashback offers, no-cost EMI options, and exclusive credit/debit card discounts. Consumers can get the most out of these deals by being vigilant about the latest offers and announcements, particularly in the days leading to Cyber Monday.

Cyber Monday facts

• According to a survey by the National Retail Federation, 90% of online shoppers surveyed said low prices were the most important part of their shopping experience on Cyber Monday.
• The rise of affordable smartphones and easy access to the internet have contributed to the growth of Cyber Monday in India. More and more people are now able to shop online and take advantage of the deals and discounts.
• Cyber Monday and other online sales events have forced offline retailers to rethink their strategies and come up with ideas to attract customers. Many brick and mortar stores now offer their own discounts and shopping festivals to compete with online retailers.

In the News and Trending in India for Cyber Monday

Top things to do in India for Cyber Monday

• Fill your online shopping cart with all the things you were thinking of buying at all retail shops. Total up the cost of all the things you were going to buy, and instead of buying them, donate that exact amount of money to a charity of your choice.
• Spread awareness on social media by using the hashtag#CyberMonday, #CyberDeals and #DealsDealsDeals.
• Use coupon websites like GrabOn, CouponDunia, or CouponRaja to find the best deals and cashback offers for Cyber Monday. These websites often have exclusive deals for online shoppers.
• Popular websites for Cyber Monday deals in India include Amazon India, Flipkart, Snapdeal, Myntra, and Jabong. These websites usually offer discounts on electronics, clothing, home appliances, and other items.