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Cyber Monday is an annual marketing event celebrated globally by online retailers on the Monday following Thanksgiving weekend in the United States. The main purpose of this event is to promote online shopping by endorsing attractive deals and discounts on a wide range of products for a limited period. This digital shopping event motivates consumers to make purchases in the convenience of their own homes while simultaneously contributing to the overall growth of e-commerce across the globe.
Introduced in 2005, Cyber Monday has gained significant attention worldwide, including in India. With the proliferation of internet usage and the increasing reach of e-commerce platforms, Indian retailers have adopted Cyber Monday as another occasion to offer deals on various categories of products such as electronics, apparel, home appliances, and more. The observance of Cyber Monday aligns with the country's growing interests in digital transactions and technology-driven shopping experiences.
In India, Cyber Monday takes place on the same day as observed globally, which is the Monday following Thanksgiving weekend. Indian e-commerce platforms like Flipkart, Amazon India, and Snapdeal, among others, gear up to present attractive deals and discounts on their websites and mobile applications. Online retailers collaborate with major banks and financial institutions to offer additional incentives such as cashback offers, no-cost EMI options, and exclusive credit/debit card discounts. Consumers can get the most out of these deals by being vigilant about the latest offers and announcements, particularly in the days leading up to Cyber Monday.
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