National Tequila Day

National Tequila Day Quick Facts - US

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2024 DateJuly 24, 2024
2025 DateJuly 24, 2025

National Tequila Day

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National Tequila Day History

National Tequila Day celebrates tequila, a distinctive distilled spirit derived mainly from the blue agave plant. Often associated with Mexican culture and tradition, tequila has become ingrained in the lives of many around the world as a symbol of celebration, camaraderie, and enjoyment. Throughout the years, this Observance has gained traction, promoting not only the unique spirit itself, but also encouraging people to explore and enjoy various tequila-based cocktails, the art of tequila tasting, and learn about responsible consumption.

Although it is unclear when and how National Tequila Day was first established, the day has emerged as a prominent means of recognizing the widespread popularity and appreciation of tequila, particularly in the United States. As the largest market for tequila outside of Mexico, America has played a significant role in the global expansion and success of the spirit. National Tequila Day serves as an opportunity to appreciate the cultural and historical significance of tequila production, which dates back to the 16th century Spanish colonization of Mexico.

National Tequila Day in America is typically observed through various festivities, such as special promotions and discounts on tequila at bars and restaurants, as well as hosting tequila tastings and themed parties. Enthusiasts and establishments nationwide share their knowledge of tequila production and consumption, along with creative cocktail recipes featuring the spirit. National Tequila Day is observed every year on July 24th, offering Americans the opportunity to raise a toast and indulge in this popular and iconic beverage.

National Tequila Day facts

  • During prohibition, tequila became more popular because smuggling liquor into the country was easiest from Mexico.
  • Hollywood celebrities have ventured into the tequila industry. Here are some celebrities who have created their own tequila brands:
    Justin Timberlake: 901 Silver Tequila
    Carlos Santana: Casa Noble Tequila (Sold ownership in 2014)
    Vince Neil: Tres Rios Tequila
    Sammy Hagar: Cabo Wabo Tequila
    George Clooney: Casamigos Tequila
  • According to Guinness World Records, the most expensive bottle of tequila was worth $225,000 in 2006. The Platinum & White Gold Tequila bottle was sold by Tequila Ley .925 to a private collector. The tequila was harvested from 100% blue agave plants that had been aged 6 years.
  • As per the Official Mexican Standard for Tequila (NOM-006-SCFI-2005), the alcohol content of tequila ranges from 35-55%.
  • As per the Consejo Regulador del Tequila (Tequila Regulatory Council), Mexico produced 118.9 million liters of 100% pure agave tequila, of which 77.9 million liters were exported.
  • I wanted to do my part to help preserve that golden age of travel… I step aboard the Patron Tequila Express railcar, and I go back in time to the days when a long journey was something fun and very special. - Billionaire John Paul DeJoria, Owner of the Patron Spirits Company

Top things to do in the US for National Tequila Day

  • Try the World's Best Tequila. Winner of the World's Best Tequila Award 2015, 1800 Anejo is produced by La Rojena.
  • Try different categories of tequila. These include:
    1) Blanco (white) tequila which is unaged or has been aged for less than two months.
    2) Joven (gold) tequila which is unaged silver tequila that is flavored with either caramel coloring or sugar-derived syrups, etc.
    3) Resposado tequila which has been aged for a minimum of two months but less than 1 year in oak barrels.
    4) Anejo tequila which has been aged for at least 1 year, but less than 3 years in oak barrels.
    5) Extra Anejo tequila which has been aged for at least 3 years.
  • Attend a tequila festival. Here are some popular ones to consider in the US:
    1) Day of the Dead Tequila Festival
    2) South Florida Tequila Festival
    3) Northwest Tequila Fest
    4) Texas Tequila and Margarita Festival
    5) Tequila & Taco Music Festival 2016
  • Tour tequila distilleries along the tequila trail in Jalisco, Mexico. The distilleries offer insight into the production process and offer ample opportunity to sample a variety of tequilas.
  • Try a tequila twist in your favorite recipes. Many recipes can be infused with tequila, for example:
    1) Citrus and tequila infused cupcakes. Add some citrus zest and sprinkles of tequila to the cupcake frosting.
    2) Tequila glazed chicken. Just add a few spoons of tequila to your favorite chicken glaze recipe.
    3) Barbecued tequila and lime pork spareribs. Add lime and tequila to an overnight sparerib marinade.

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