Denim Day

Denim Day History

Denim Day is an observance that protests against sexual violence. The holiday encourages everyone to wear and buy jeans on Denim Day. The observance originated from a sexual assault case in Italy. The Italian Supreme Court overturned a conviction of rape because the jeans that the victim was wearing were too tight. The judges argued that the fact that the victim’s jeans were too tight implied consent, they assumed that the criminal would not be able to remove the woman’s jeans without her help. Denim Day occurs every year on the last Wednesday of April.