Denim Day

Denim Day Quick Facts - CA

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2024 DateApril 24, 2024
2025 DateApril 30, 2025

Denim Day

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Denim Day is an international observance aimed at sparking dialogue about sexual assault to ultimately end victim blaming and foster empathy towards survivors. This day carries profound significance as it dispels misconceptions and highlights the need for consent education and sexual violence prevention. Participants across countries, including Canada, sport denim attire to visibly support the cause, transforming the staple material into a statement of solidarity.

This annual advocacy event was conceived in response to a 1998 Italian Supreme Court decision, which overturned a rape conviction due to the belief that the victim's jeans were too tight to have been removed without her consent. The ruling sparked international outrage, with people around the world wearing jeans to protest the distorted reasoning. For Canadians, Denim Day represents an opportunity to challenge the persistent myths that perpetuate sexual violence within the nation and contribute to the cultural shift towards understanding and respect.

In Canada, Denim Day is observed with various activities spreading awareness about the issue. Civic groups, universities, and other institutions hold events involving informative speeches, community dialogues, and performances dedicated to the cause. People share messages on social media platforms featuring them wearing denim and promoting consent education. Victims of abuse are also encouraged to share personal stories to empower others and de-stigmatize discussions surrounding sexual violence. Denim Day typically occurs on the last Wednesday in April, and is widely recognized in various provinces throughout Canada.

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Facts about Denim Day

  • According to the World Health Organization, about 1 in 3 (or 35%) of women worldwide have experienced either physical and/or sexual intimate partner violence or sexual violence by a non-partner at some point in their lives.
  • According to RAINN, eight out of ten cases of rape, the victim knew the perpetrator.

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