Singles Day (China) History
Singles Day is a Chinese holiday that celebrates being single. In the Chinese language, Singles Day is called Guanggun Jie or bare sticks holiday, which relates to his celebration day of November 11 (or 11/11). Today, it is the biggest commercial holiday in the world with over $14.3 billion dollars spent on November 11, 2015.
Singles Day was originally established in 1993 by university students at Nanjing University in China as a celebration of singles marked by purchasing gifts and going out for parties. As the holiday developed, Chinese e-commerce company, Alibaba, the largest online commerce company in the world, saw an opportunity and in 2009, began to promote Singles Day as a shopping celebration. Alibaba and other retailers began to heavily promote purchasing gifts for yourself on this day and so began the current holiday trend of shopping to celebrate being romantically unattached.
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In the News and Trending for Singles DayUpdated Singles Day 2020 | Alo Yoga
aloyoga.comAlibaba’s Singles’ Day Brings In Record $74 Billion In Pandemic Year
forbes.comOn Alibaba’s Singles’ Day, China’s Couriers Demand More
nytimes.comAlibaba Singles Day 2020: Record sales overshadowed by stock plunge
Singles Day Facts & Quotes
Singles Day (China) Top Events and Things to Do
Singles Day References and Related Siteswww.designrush.com: Stats from Singles Day www.npr.org: Record Shopping Spree uschinahpa.org: Alibaba's Singles Day www.alizila.com: Alizila update on 2017 Singles Day