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Singles Day honors the pride and joy of being unmarried. Originally serving as an anti-Valentine's Day event for Chinese college students, Singles Day has evolved into one of the biggest shopping holidays in the world, with numerous retailers offering significant discounts and promotions. The observance seeks to challenge traditional social norms around relationships and encourage individuals to embrace their singlehood status, while also providing an opportunity for consumers to indulge in retail therapy.
The history of Singles Day dates back to the early 1990s, when it began as an unofficial holiday at Nanjing University in China. The event quickly gained popularity within the country and eventually went on to become a national phenomenon. Individuals in America are increasingly recognizing Singles Day as an occasion to celebrate their independence and individuality, regardless of their relationship status. Moreover, this awareness is supported in large part by the shopping extravaganza surrounding the festival. American retailers such as Alibaba, Amazon, and other large corporations have also begun participating in Singles Day to tap into its growing global appeal, offering exclusive discounts and promotions.
Singles Day in America is observed through various means, such as organizing meetups, hosting singles parties, indulging in shopping sprees, and treating oneself to some well-deserved pampering. Singles Day traditionally takes place on November 11, and this date remains consistent both in China and America, symbolizing the solitary ones (11/11).
Top X Posts (formerly Tweets) for Singles Day -Updated
Singles Day facts
In the News and Trending in the US for Singles DayUpdated China’s Alibaba, JD.Com Boost Singles’ Day Sales With Discounts
bloomberg.comWorried Chinese shoppers scrimp, dimming the appeal of a Singles' Day shopping extravaganza
go.comJD.com Touts Record Singles’ Day Orders But Witholds Total Sales
bloomberg.comSingles Day: China’s e-commerce giants try to lure reluctant consumers with ‘truly low’ prices | CNN Business
Top things to do in the US for Singles Day
Singles Day references and related siteswww.npr.org: Record Shopping Spree www.alizila.com: Alizila update on 2017 Singles Day studycli.org: Singles Day in China time.com: TIME Magazine