World Creativity and Innovation Day

World Creativity and Innovation Day History

World Creativity and Innovation Day is dedicated to promoting novel ideas and innovative solutions to pressing social, economic and environmental challenges. Central to this special occasion is encouraging individuals, communities and organisations to use creativity and problem-solving skills to make meaningful change. The day highlights the significance of creative multidisciplinary thinking in the face of adversity and to promote a positive look into the future.

World Creativity and Innovation Day was introduced by the United Nations in 2018, recognising creativity as a driving force for sustainable development. It is particularly significant to New Zealand, where the creative sector is one of the key contributors to the national economy and holder of a distinctive cultural identity. Data suggest that this sector in New Zealand contributes to the livelihood of over 92,000 New Zealanders and generates $3.8 billion annually. The day reflects the country’s commitment to remain competitive in the global economy, by endorsing creativity and innovation as necessary skills for the 21st century.

In New Zealand, World Creativity and Innovation Day is observed by celebrating the achievements of innovators and creative minds across industries from technology to the arts. A range of activities such as seminars, workshops, competitions and award ceremonies are held to inspire individuals and businesses in New Zealand to embrace creative thinking and innovation. World Creativity and Innovation Day occurs each year on April 21.

Facts about World Creativity and Innovation Day

• The theme for World Creativity & Innovation Day in 2023 was Step Out and Innovate. In 2022 the theme was Collaboration.
• According to the United Nations, the world’s cultural and creative industry generates about $2.25 billion in revenue. It also creates more than 29 million jobs worldwide.
• Remember, Kiwis are known for their ingenuity – they even have a term, "Kiwi ingenuity," referring to their ability to think creatively and innovatively to solve problems!
• The New Zealand government provides considerable support and funding for innovation through agencies such as Callaghan Innovation and the Ministry of Business, Innovation and Employment.

In the News and Trending in NZ for World Creativity and Innovation Day

Top things to do in NZ for this observance

• Participate in the 2024 World Creativity and Innovation Day celebrations.
• Watch the 2024 World Creativity and Innovation Day manifesto video
• Explore 5 world-changing ideas that demonstrate what humans are capable of.
• Visit Weta Workshop in Wellington: Known for its contributions to the visual effects for films like "Lord of the Rings" and "Avatar," the Weta Workshop is a must visit. They often host behind-the-scenes tours to show their innovative work.
• Attend a Performance at SkyCity Auckland: As the entertainment heart of Auckland city, SkyCity often holds creative performances and shows to celebrate this day.