International Beer Day

International Beer Day Quick Facts - ZA

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2023 Date4 August 2023
2024 Date2 August 2024

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International Beer Day

International Beer Day is a worldwide celebration of the art of brewing and the enjoyment of beer. Observed annually, it aims to unite people across the globe with a shared appreciation for this popular beverage. The event encourages individuals to try new styles of beer, explore local breweries, and show gratitude to those who craft and serve it, including brewers and bartenders.

The concept of International Beer Day began in California in 2007 and has since gained momentum, with the event currently celebrated in over 200 cities across the world. In South Africa, beer has a significant cultural presence, with the country known for its diverse and vibrant craft beer scene. Local breweries have been producing beers infused with a unique South African twist, using ingredients like ginseng, rooibos, and fynbos. South Africa also hosts a variety of beer festivals, showcasing the importance of the beverage in the nation's culture.

On International Beer Day, South Africans are encouraged to enjoy their favorite brews at local pubs, restaurants, and breweries or attend various beer events held across the country. It is an opportunity for the public to discover new local beers and connect with fellow beer enthusiasts. International Beer Day is observed annually on August 4th.

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International Beer Day facts

  • International Beer Day began in Santa Cruz, California, 2007. It was founded by beer enthusiasts, Jesse Avshalomov and Evan Hamilton.
  • As far back as ancient Egypt, beer was a staple food. Known as Hqt, heqet or heket, beer was a thick and sweet source of nutrition including vitamins, minerals and protein that was consumed daily by adults and children.
  • Perhaps the most well-known South African beer is Castle Lager, owned by South African Breweries. It was first brewed in 1895 and has since become a staple in the South African beer market.
  • The alcohol industry in South Africa accounts for around 1 to 1.5 percent of the country's GDP.

Top things to do in South Africa for International Beer Day

  • Visit your local watering hole and try a new beer that you have never had.
  • Try an international award-winning beer. The International Brewing Awards are recognize outstanding achievements in the brewing industry. The winners for 2015 include:
    1. Champion Dark Beer - Black Butte Porter, Deschutes Brewery Inc., Oregon, USA
    2. Champion Strong Beer - Brugse Zot Dubbel, Brouwerij De Halve Maan, Bruges, Belgium
    3. Champion Specialty Beer - Red Chair NWPA, Deschutes Brewery Inc., Oregon, USA
    4. Champion Keg Ale - Revisionist Rye Pale Ale, Marston’s PLC, Wolverhampton, UK
  • Organized pub crawls are a fun way to explore the craft beer scene in various cities like Cape Town, Johannesburg, and Durban. Participants can sample unique brews, socialize with fellow beer enthusiasts, and enjoy the festive atmosphere.
  • South Africa has various notable craft breweries that offer tours and tastings, such as Devil's Peak Brewing Company, Cape Brewing Company, and Jack Black's Brewing Co. International Beer Day is the perfect time to visit and support local breweries.

References and related sites

Beer Academy: History of Beer
Brewers Association: National Beer Sales and Production Data
www.brewingawards.org: The International Brewing Awards / Cider Awards

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