Daffodil Day

Daffodil Day is organized by the Cancer Society of New Zealand to support those affected by cancer, raise awareness, and fund research for a cure. The event utilises the daffodil flower as a symbol of hope, strength, and unity, signifying new beginnings and rebirth. On this day, various fundraising events and activities are held across the nation, including corporate sponsorships, street collections, and charity auctions, encouraging widespread support and participation.

The origin of Daffodil Day dates back to the year 1957 when it was first introduced in Canada by the Canadian Cancer Society. The idea was adopted by the Cancer Society of New Zealand in 1990, making it the first country outside of North America to embrace the annual event. Since then, Daffodil Day has become one of the most significant fundraising and awareness campaigns in New Zealand, with approximately 63% of Kiwis having participated in the event, either as donators or as volunteers, according to a 2015 research conducted by the Cancer Society.

In New Zealand, Daffodil Day is usually observed on the last Friday of August. Throughout the day, individuals, businesses, schools, and community groups come together to show their support, often wearing daffodil-themed clothing or accessories, hosting events, and purchasing daffodils or merchandise from local volunteers. The funds raised from these initiatives are used by the Cancer Society to provide much-needed support services, advocate for healthy public policies, and invest in ground-breaking cancer research to ultimately create a world without cancer.