Black Friday

Black Friday Quick Facts - DK

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2023 Date24 November 2023
2024 Date29 November 2024

Black Friday

Black Friday in
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Black Friday is a significant shopping event that originated in the United States, marking the start of the holiday shopping season. During this annual observance, retailers offer various deals and promotions, resulting in high sales volumes and substantial discounts for shoppers. The popularity of this event has expanded over the years, reaching numerous countries worldwide, including Denmark.

The term “Black Friday” was first coined in 1960s Philadelphia, as a reference to the heavy foot and vehicle traffic that occurred after the American Thanksgiving holiday, which is always celebrated on the fourth Thursday of November. Danish retailers began adopting the concept of Black Friday in recent years, taking advantage of the global exposure and the anticipation of shoppers looking for exclusive deals and bargains. This has evolved Black Friday into a significant shopping occasion in Denmark, with an increasing number of retailers opting to participate in the event each year.

In Denmark, Black Friday follows a similar pattern to the United States, with stores offering discounted prices on a variety of products and services. Both brick-and-mortar stores and online retailers partake in the event to attract customers and increase sales. As a result, many Danes look forward to Black Friday as an opportunity to purchase their desired items at a reduced price. Similar to its American counterpart, Black Friday in Denmark takes place on the day after Thanksgiving, which in Denmark corresponds to the fourth Friday of November.

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Black Friday facts

  • According to IBM, for the first time in history smartphones and tablets outpaced desktop computers for generating consumer traffic to websites during Black Friday in 2015.
  • According to, heavily discounted televisions and other electronic items sold on Black Friday can be derivative models. Derivatives are products that have been manufactured specifically for sale at events like Black Friday. These products vary in specifications, quality and have less features than standard merchandise sold all-year long.
  • The term "Black Friday" in Denmark is often criticized for being an Americanism and having negative connotations. Some retailers have changed the name to "Blue Friday" or "Red Friday" to create a more positive association.
  • The first Black Friday sale in Denmark occurred in 2013, and it was introduced by the department store, 'Elgiganten.' Other stores quickly followed suit, making Black Friday a popular annual event in Danish commerce.

Top things to do in Denmark for Black Friday

  • Thanksgiving is a time to express gratitude. Given that Black Friday follows Thanksgiving Day, use this day to spread gratitude and cheer to others. If you have leftover turkey from Thanksgiving Day, then use it to make sandwiches. You and your family can deliver these to the homeless people in your community.
  • Carpool or take an Uber to your favorite shopping destination. There will be limited parking space available on Black Friday and some bus routes will be operating on a holiday schedule.
  • Keep an eye out for Black Friday deals from Danish supermarkets like Føtex, Netto, and Bilka on groceries, household items, and clothing.
  • Look for deals on experiences such as spa days, dining out, or tickets to cultural events and attractions during Black Friday sales.

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