Small Business Saturday

Small Business Saturday

Small Business Saturday History

Small Business Saturday serves to support and promote small and local businesses.  Small businesses are an important part of the American economy, providing 66% of all new jobs and accounting for 54% of all US sales.

Small Business Saturday was created by the American Express Corporation.  Small Business Saturday was first held on November 27, 2010 with help from American Express' advertising campaigns to support the day. The following year, in 2011, political figures such as President Obama, voiced their support for Small Business Saturday.  Since then, Small Business Saturday has been observed annually on the Saturday after Thanksgiving.

Small Business Saturday Facts & Quotes

  • According to the National Federation of Independent Business, for Small Business Saturday in 2015, 95 million customers shopped at small businesses and spent in excess of $16.2 billion.  Compared to 2014, spending increased by 14% and number of customers by 8% in 2015.
  • For 2015 Small Business Saturday, there were more than 4,100 Neighborhood Champions across the US. Neighborhood Champions rally their communities by creating events to promote Small Business Saturday. This was a 48% increase over 2014 numbers.
  • According to American Express and NFIB, 55 percent of Americans are now aware of Small Business Saturday, with 83 percent of which say it inspires them to shop at small businesses year round.
  • As a former small business owner, I recognize both the important role small businesses play in our economy and the broad universe of challenges that small business owners face in trying to make ends meet. - Sue Kelly, US. Congresswoman
  • I'm a big fan of small business ownership. I think it's the backbone of American innovation. But to be successful, you first have to have the courage to go for it. - Bill Rancic, American Entrepreneur

Small Business Saturday Top Events and Things to Do

  • Do your daily or holiday shopping a local or small business to support your community.
  • Watch a movie about entrepreneurship and general business. Building a business from an idea, into a small business and perhaps into something larger is difficult. Our recommendations: The Wolf of Wallstreet , The Pursuit of Happiness, Jerry Maguire,   The Social Network and You've Got Mail
  • Participate in Small Business Saturday as a business owner or encourage those you know who own small business to participate. American Express provides material online to further assist small businesses with business promotion for the day.
  • Take a look on Groupon for some local deals. Groupon always offers deals to small local businesses.
  • Contribute to a local cause and donate to a small non-profit organization within your community. Many of these organizations organize activities for local children or help those in your community who are most in need.

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