Super Saturday History

Super Saturday refers to the final Saturday before Christmas, a major day of revenue for American retailers. This day also marks the end of the shopping season that began on Black Friday. Crowds of last-minute shoppers hit stores nationwide to secure discounted holiday gifts, creating a bustling atmosphere of anticipation and urgency.

The term "Super Saturday" originated in the early 2000s as marketers sought to capitalize on the last-minute shopping trend. Over time, it has become a significant sales day, often surpassing Black Friday in terms of retail revenue, with shoppers drawn in by hefty sales and discount offers. Major retailers often stay open extended hours to accommodate the influx of shoppers, with many launching their deals in the week leading up to Super Saturday.

Super Saturday traditionally takes place on the Saturday falling at least two days before Christmas.

Top 5 Facts for Super Saturday in 2026

• Many consumers rely on Super Saturday for their last minute shopping. According to survay by the National Retail Federation 51% of shoppers wait until the last day to complete their holiday purchases.
• Some stores can bring in as much as 40% of their annual sales during the holiday shopping seasons.
• I want my wardrobe to be full of good clothes, so that when I'm deciding what to wear, I don't run out of options. I love shopping! – Virat Kohli, International Cricket player and current captain of the Indian team.
• The term was coined by retail analysts in 2008 as a day that has consistently high sales for retailers due to last-minute holiday shopping.
• Retailers often offer big sales in an attempt to lure in procrastinators who have waited until the eleventh hour to do their holiday shopping.

In the News and Trending for Super Saturday

Top things to do for Super Saturday

• Spread awareness by using the hashtags #SuperSaturday, #LastSaturdayForDeals and #LastMinuteShopping.
• Watch a movie about shopping such as Confessions of a Shopaholic (2012), Clueless (1995), Mall Rats (2005) and Sex and the City (2013).
• Fill your shopping cart with all the things you were thinking of buying at all retail shops. Buy it all and donate it to a charity of your choice to provide Christmas presents to those who don't have any.
• Buy something! Treat yourself to something you have been saving up for. Chances are you can find it at a reduced price on Super Saturday!
• Bring your friends and family to the mall on Super Saturday, but instead of going shopping go see a movie or grab a bite to eat. If you happen to see a deal on something you like, you can always grab it, but you can go to the mall for purposes other than simply shopping!